Privacy Policy
How Ascendare Advisory collects, uses, and protects your information.
01
Who We Are
Ascendare Advisory ("Ascendare," "we," "us," or "our") is a capability architecture firm that helps businesses design and build optimal operational capabilities. This Privacy Policy explains how we handle personal data collected through our website at ascendareadvisory.com (the "Site") and through our business communications.
For questions or requests regarding your personal data, you can reach us at info@ascendareadvisory.com.
02
Information We Collect
We collect information that you provide directly to us, as well as limited technical data generated automatically when you visit our Site.
Information you provide:
Company name and your name and position within that company
Business email address
Description of capabilities you wish to design or optimize
Project timeline preferences
Any additional information you include in messages or emails sent to us
Information collected automatically:
IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on Site, and referring URLs
Cookie and similar tracking data (see Section 8)
We collect only the minimum information necessary to evaluate your inquiry and provide our services. We do not collect sensitive personal data such as financial account details, health information, or government identification numbers through our Site.
03
How We Use Your Information
We use the information we collect for the following purposes:
Responding to inquiries: To schedule and conduct discovery calls, assess whether our services are a fit for your situation, and follow up on your request.
Providing services: To deliver capability architecture engagements, communicate project progress, and fulfill our contractual obligations.
Improving our Site: To understand how visitors interact with our content and to enhance the user experience.
Legal compliance: To comply with applicable laws, regulations, and legal obligations.
Business communications: To send relevant updates about our services, insights, or engagements when you have requested or consented to such communications.
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
04
Legal Basis for Processing
Where data protection laws require a legal basis for processing personal data (such as the GDPR for individuals in the European Economic Area), we rely on the following:
Legitimate interests: Processing inquiry data to evaluate and respond to potential client engagements, and to operate and improve our Site.
Contract performance: Processing personal data necessary to perform our advisory services once an engagement is agreed.
Consent: Where required by law (e.g., for optional marketing communications or non-essential cookies).
Legal obligation: Where we are required to process data to comply with applicable law.
05
Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
Service providers: Trusted vendors who help us operate our Site or business (e.g., email hosting, analytics, CRM tools), bound by data processing agreements and prohibited from using your data for their own purposes.
Professional advisors: Lawyers, accountants, or auditors where necessary and subject to confidentiality obligations.
Legal requirements: When required by law, court order, or governmental authority, or where necessary to protect our legal rights.
Business transfers: In connection with a merger, acquisition, or sale of substantially all of our assets, with appropriate privacy protections maintained.
06
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law:
Inquiry data (contact form submissions, emails): Retained for up to 3 years following our last interaction, after which it is securely deleted or anonymized.
Client engagement data: Retained for the duration of the engagement and for a reasonable period thereafter (typically 5–7 years) to meet legal and contractual obligations.
Website analytics data: Retained in aggregated or anonymized form for ongoing improvement of the Site.
07
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data, subject to legal obligations.
Restriction: Request that we limit how we process your data in certain circumstances.
Data portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing based on our legitimate interests.
Withdrawal of consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@ascendareadvisory.com. We will respond within 30 days. If you believe your rights have been violated, you have the right to lodge a complaint with your local data protection authority.
08
Cookies & Tracking
Our Site may use cookies and similar technologies to support functionality and understand Site usage. These may include:
Essential cookies: Required for the Site to function properly (e.g., session management). These cannot be disabled.
Analytics cookies: Help us understand how visitors use the Site (e.g., pages visited, time spent). We use anonymized or aggregated data only.
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. We do not use advertising or third-party retargeting cookies.
09
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (HTTPS), restricted internal access to personal data, and regular review of our security practices.
No method of transmission over the Internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that poses a significant risk to your rights, we will notify you and relevant authorities as required by applicable law.
10
International Data Transfers
Ascendare Advisory operates internationally. Your personal data may be transferred to and processed in countries outside your country of residence, including countries that may have different data protection standards. Where we transfer data internationally, we rely on appropriate safeguards such as standard contractual clauses approved by relevant authorities, or we transfer data to countries deemed to have adequate protection.
11
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or our services. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Site following any changes constitutes acceptance of the updated Policy.
12
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Email: info@ascendareadvisory.com
Website: ascendareadvisory.com
We are committed to resolving privacy concerns promptly and transparently.